Fairy Tong was founded by Yingtong Chung in London in 2020. 
After finishing her MBA degree in Luxury Brand Marketing, then working in the luxury fashion industry for 4 years, she decided to chase her childhood passion for dreamy dresses and created the Fairy Tong brand. A brand full of romantic and ethereal pieces that a fairytale princess would wear in this modern world.
Yingtong is in love with intricate laces, embroideries, silks, tulle and pastel prints, using premium fabrics to ensure each garment becomes a long-term investment piece. She lays focus on slow fashion with quality over quantity. Therefore the inventory is very limited as each garment is handmade by a single seamster in our studio, which normally takes half a day to 2 days to finish depending on the style variety. Some styles are made-to-order only.
Every single piece brings out a beautiful story and encourages its wearer to discover her confidence and girl power. 
Dream fearlessly and live happily ever after…

Fairy Tong

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Fairy Tong

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