Brandon Feria has extensive experience in customer success and sales, currently serving as GTM at fal since September 2025. Prior to this role, Brandon held multiple managerial positions at Cresta from December 2018 to September 2025, including Manager of Strategic Customer Success, Manager of Enterprise Customer Success, and Success and Operations Lead. At Fivestars by SumUp, from June 2014 to August 2018, Brandon advanced from Account Executive to Inside Sales Manager and finally to Outside Sales Manager, contributing to the growth of customer loyalty and marketing automation for local businesses. Additional earlier experience includes bartending at BJ's Restaurants, Inc., working as a Specialist at Apple, and serving as an Intern at Morgan Stanley. Brandon holds a Bachelor of Arts in Business Economics from UC Santa Barbara, where studies were completed from 2006 to 2010.
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