Falca is a rural AgTech supply chain startup offering one-stop solution for all farming needs. Falca aims to enhance the farmer lifecycle through farmer centric phygital (Physical + Digital) platform by providing Input Solutions, Advisory Solutions and Market Linkages. Falca believes in phygital approach as establishing trust with farmers is the most important aspect in servicing farmers. The solutions are offered through the technology platform F-Shop (Input e-commerce platform) & F-Market (Market linkages platform) and network of physical centres (Raita Unnati Kendra). Till now the company has established 9 centres in Karnataka & Maharashtra covering 23 districts. Through these centres, 50,000+ farmers are onboarded into the platform. The platform is seeing a lot of traction from farmers and has grown 3x YoY facilitating 35,000+ tonnes of market linkages and 15,000+ Agri Input transactions, summing to INR 500+ Mn till date.

 

Major impact areas Falca is focusing on are reduction in input cost to farmers, sustainable production by advisory services, better price discovery for farmers and reduction in post-harvest losses by market linkage of produce from farmgate to consumers.

Agriculture & Farming

AgTech

Falca

Santosh Danegoudar

Manjunatha R.

Suganthan S

Akash Talebailkar

Shekhar Kumar

Basavaraj Thilagar

The Software Development team at Falca is responsible for building and maintaining the technology platforms F-Shop and F-Market. This team ensures the seamless integration of digital and physical services, supporting functionalities like input solutions, advisory services, and market linkages. They develop, test, and deploy software solutions that enhance farmer engagement and streamline the agricultural supply chain, ultimately driving efficiency and growth for the farming community connected to Falca.

Software Development

The Operations Team at Falca oversees the seamless execution of agricultural supply chain activities through its phygital platform, ensuring efficient and cost-effective delivery of farming inputs, advisory services, and market linkage solutions. Their responsibilities include managing physical centres (Raita Unnati Kendra), coordinating field operations, optimizing logistics, and ensuring consistent service quality to enhance farmer lifecycle and reduce post-harvest losses. Team members work collaboratively to drive growth, streamline processes, and achieve operational excellence across all districts covered.

Operations Team

The Marketing and Sales team at Falca is responsible for driving farmer engagement and expanding Falca’s market presence. They focus on promoting the F-Shop and F-Market platforms, building strategic partnerships, and establishing new market linkages. This team ensures that the value propositions of reducing input costs, providing sustainable production advisory, and enhancing post-harvest price discovery are effectively communicated to farmers. Key activities include outreach initiatives through the network of Raita Unnati Kendra, digital campaigns, and on-ground sales efforts to onboard more farmers and expand service adoption across regions.

Marketing and Sales

The Finance and Accounts team at Falca manages the company’s financial health and ensures efficient resource allocation to support its rural AgTech supply chain operations. This team is responsible for budget planning, financial reporting, and regulatory compliance. They also oversee financial transactions, manage cash flow, and provide strategic financial advice to enhance the farmer centric services and sustain the company's rapid growth.

Finance and Accounts

The Leadership Team at Falca is responsible for setting the strategic direction and vision of the company. This team focuses on driving business growth, overseeing financial performance, and ensuring overall operational efficiency. They play a crucial role in strengthening Falca's commitment to enhancing the farmer lifecycle and expanding the reach and impact of its technology platform and physical centers.

Falca

Org chart

Teams

Software Development

Operations Team

Marketing and Sales

Finance and Accounts

Leadership Team

Offices

Falca

Org chart

Teams

Software Development

Operations Team

Marketing and Sales

Finance and Accounts

Leadership Team

Offices

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