Erin Tait is an accomplished strategist with extensive experience in consumer insight and brand strategy. Beginning a career at MacLaren McCann as an Account Executive and advancing to Account Planner at BBDO Toronto, Erin has held significant roles including Group Planning Director at Fallon Worldwide and Director of Brand Strategy at OLSON. As a Freelance Consumer Insight Strategist from 2002 to 2009, Erin focused on enhancing brand ideas through consumer insights. Subsequently, Erin contributed to various strategic projects as a Strategist at Erin Tait Strategy from 2014 to 2016 and rejoined Fallon as Group Planning Director in November 2016. Erin holds a Bachelor's degree in North American Studies from McGill University.
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