At FamilyLife, we understand there is a gap between the intention we have for our families and what we actually experience in life. 
Too often, our relationships fall short of what we desire them to be. We don’t show up like we want to. We find it hard to come through in hard times. We are missing some magic that we once had, or once dreamed of. It’s easy to be in to-do or too distracted mode to actually engage in the relationships we most treasure. Not to mention how all of these people can let us down at times as well.

But this isn’t what we were made for. Instead, we believe God made us to live in perfect community with Him and each other. We believe He has designed families to be rich in love, full of joy, and generous to those around us. We believe He has the resources and tools for us to bridge the gap - to make our intentions match the reality of our relationships. To that end, we create content and experiences to help people grow more fulfilling connections with those they love most.

FamilyLife is proud to be a part of the Cru family of ministries. 

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FamilyLife

FamilyLife's headquarters in Orlando, FL, United States

David Robbins

Cas Monaco

Dee Dee Hill

Dan Butz

Eric Riedy

Greg Lillestrand

The Operations Team at FamilyLife ensures seamless execution across all departments by managing administrative tasks, coordinating financial processes, overseeing human resources, and optimizing project management. They play a crucial role in supporting initiatives like the Weekend to Remember events, maintaining ecommerce operations, and facilitating efficient use of resources to enable the delivery of impactful content and experiences for families.

Operations Team

The Content and Production team at FamilyLife is dedicated to developing, managing, and delivering high-quality content that helps families cultivate deeper, more meaningful relationships. They oversee the entire content creation pipeline, from strategy and writing to production and distribution, ensuring that all materials align with the company’s mission. This team produces digital and print resources, orchestrates innovative events, manages web and digital content, and executes effective marketing campaigns to engage and support families in their journey toward richer, more joyful connections.

Content and Production

The Marketing Team at FamilyLife is dedicated to creating, enhancing, and promoting content and experiences that help families build richer, more fulfilling connections. They develop strategic brand initiatives, oversee customer experience and digital engagement, coordinate marketing efforts for various resources and categories, and manage donor communications. By aligning messaging with FamilyLife's mission, they ensure the organization's offerings resonate with and effectively support families in their journey towards stronger relationships.

Marketing

The Leadership Team at FamilyLife is responsible for guiding the company's strategic vision and ensuring alignment with its mission to help families bridge the gap between their relational intentions and actual experiences. This involves steering content development, growth initiatives, missiology, and organizational culture. The team, comprised of high-level executives including the CEO, Vice Presidents, and Chief Officers, collaborates to create impactful resources and experiences that foster rich, love-filled, and joy-infused family connections.

Leadership Team

The Content Development and Outreach Team at FamilyLife is responsible for creating and delivering engaging content that supports families in building stronger, more fulfilling relationships. This team produces articles, podcasts, and radio shows, offers coaching and training for local communities, develops global outreach initiatives, and spearheads specialized programs like "The Art of Marriage." Their goal is to provide the resources and experiences necessary for families to bridge the gap between their intentions and reality, fostering environments rich in love, joy, and generosity.

FamilyLife

Org chart

Teams

Operations Team

Content and Production

Marketing

Leadership Team

Content Development and Outreach Team

Offices

FamilyLife

Org chart

Teams

Operations Team

Content and Production

Marketing

Leadership Team

Content Development and Outreach Team

Offices

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