Alex Ford, holding an MBA and MSBM from the University of Central Florida, possesses extensive experience in merchandise planning and operations within the sports industry. Currently serving as a Senior Planner at Fanatics since March 2020, Alex has progressed through various roles, including Planner for NHL/NBA Jerseys and Demand Planner for MLB Jerseys. Prior experience includes positions at IRONMAN as Associate Planner and Merchandise Planning Coordinator, and at 3N2 in operations and customer service management. Additional roles encompass a Graduate Assistantship at the University of Central Florida, equipment management for the Orlando Predators, and a communications internship with UCF Athletics. Alex's educational background includes a BSBA in Finance from UCF College of Business.
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