Daniel Lackey

Daniel Lackey is an experienced marketing professional with a strong focus on digital advertising and customer acquisition. Currently serving as the Emarketing Manager at Fanatics since October 2021, Daniel has previously held positions such as Senior Marketing Specialist for Shopping Engines at Fanatics and Manager of Omnichannel Online Acquisition at GameStop, where responsibilities included managing high-revenue paid media channels and optimizing shopping campaigns. Notably, Daniel's extensive background includes roles at Allied Electronics & Automation as Customer Acquisition Program Manager and as Senior Paid Search Specialist, where large-scale PPC campaigns were developed and managed. Earlier experience as a Web Editor at the National Athletic Trainers' Association complements Daniel's marketing expertise. Daniel holds a BA in Communication Technology from The University of Texas at Arlington.