Greg Archer serves as the Vice President and Divisional Merchandise Manager at Fanatics, Inc. since 2013, overseeing merchandising and profitability for a $250 million College and Soccer licensed business while managing a team of eight buyers. Prior to this role, Greg held the position of Director of Purchasing and Strategy at Dreams Retail from 2004 to 2013, where responsibilities included achieving financial goals for a $150 million omni-channel eCommerce and retail operation and directing a team of 20 professionals. Greg's expertise includes developing purchasing and merchandising tools, negotiating vendor partnerships, and driving product assortment strategies, complemented by a Bachelor of Science degree in Sport Marketing and Management and Business Foundations from Indiana University Bloomington.
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