Heather Schiraldi is a seasoned sports marketing professional currently serving as the Director of Product Marketing & GTM at Fanatics Betting & Gaming. Previously, Heather held the position of Director of Product Marketing at PointsBet, where they led innovative marketing strategies for a rapidly growing sportsbook. They have also contributed to the University of Denver as the Director of Marketing and Fan Experience, overseeing event production and fan engagement initiatives. Heather began their career in marketing roles within various athletic departments and has earned a Master’s Degree in Sports Management from California State University-Long Beach.
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