Mark Balderas is an accomplished professional in digital optimization and experimentation with extensive experience in leading global teams. Since July 2016, Mark has served as Director of Global Experimentation at Fanatics, overseeing a team that runs over 50 experiments monthly and contributing to a program generating over $1 billion in incremental revenue since 2018. Prior to this role, Mark held positions including Senior Manager and Manager of Experimentation at Fanatics, where processes and best practices were significantly enhanced. Mark's career also includes managerial roles at Hewlett-Packard, GameStop, and a range of earlier positions in retail and event management, emphasizing a strong foundation in marketing and client relationships. Mark earned a Bachelor's degree in Marketing from the University of Mary Hardin-Baylor.
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