Medha U.

Medha U. has extensive experience in experimentation and analytics within major tech companies, currently serving as VP of Experimentation at Fanatics, Inc. since June 2015, after holding various positions including Sr. Director and Director of Experimentation. Prior experience includes a Site Optimization Manager role at Art.com and Principal Marketing Analyst at Symantec, where Medha U. managed A/B testing and site optimization initiatives that significantly drove revenue growth. Medha U. also worked at ABB as a Visiting Researcher, Microsoft as a Human Interactions in Programming Research Intern, and SuccessFactors as an Agile Process Improvement Intern. Education includes a PhD in Empirical Software Engineering and Measurement, a Master's in Information Systems, and a Bachelor's in Computer Engineering from prestigious institutions.