Natalie McGrath is a Senior Manager of CRM at Fanatics, currently responsible for overseeing customer relationship management strategies. With a strong background in lifecycle and retention marketing, Natalie previously held roles such as Head of Lifecycle & Retention Marketing at Wisp and Senior Manager of Lifecycle Marketing at MuteSix. They earned a Bachelor of Science in Hospitality Management and a Master of Professional Studies in Strategic Communications Marketing from Pennsylvania State University, where they also contributed as a teaching assistant. In recognition of their achievements, Natalie received the Hotel Management’s 2020 ‘Thirty under 30’ award.
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