Patrick M. is a seasoned marketing professional specializing in analytics, currently serving as a Senior Marketing Manager at Fanatics, Inc. since September 2019. Patrick has developed a customer propensity model for merchandise purchases, overhauled CRM targeting to significantly reduce email sends while maintaining revenue, and enhanced customer segmentation through innovative data analysis. Previously, from January 2018 to August 2019, Patrick held roles at Southeastern Grocers including Marketing Manager and Senior Analyst, where noteworthy contributions included analyzing vast consumer transaction data and guiding strategic decisions for multiple departments. Earlier experience includes a role as a Consumer Insights Analyst II at Morgan Stanley and a consultancy position at Chesapeake College, complemented by advanced education in Business Analytics from the University of Southern California and a degree in Economics from West Virginia University.
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