Sam Barker is currently the Vice President of Partnerships at Fanatics, Inc., a role they have held since 2022. Previously, Sam worked at IMG in various licensing positions from 2010 to 2013, including Licensing Executive and Associate Vice President. During their time at Aberystwyth University, Sam served as the Head Tennis Coach from 2008 to 2010, notably increasing membership significantly and earning multiple awards for their leadership. Sam also gained early experience as a Lettings Assistant at Mainstay Group Ltd in 2006. Sam holds a BSc in Sport & Exercise Science from the University of Wales, Aberystwyth, which they completed in 2010.
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