Samuel D. is an experienced executive in the gaming and e-commerce sectors, currently serving as the VP of iCasino at Fanatics, Inc. since January 2023. Previously, Samuel held several key positions at Sky Betting & Gaming from November 2012 to January 2023, including Director of Commercial and Content - Gaming and Head of Casino and Games - Sky Vegas, where responsibilities included managing the Sky Vegas business. Prior experience includes serving as Head of Sky Bingo and Sky Games at BSkyB and working as the Casino and Games Manager at Boylesports, Ireland's largest independent bookmaker. Samuel also owned Optical Beauty, an e-tailer for prescription glasses aimed at young women. Academically, Samuel holds an MSc in Marketing and Entrepreneurship from Ulster University and a BSc in Management and Information Systems from Queens University, Belfast.
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