Sonya Jones

Sonya Jones is an accomplished marketing and merchandising professional with extensive experience in driving sales growth and product innovation across various retail sectors. Currently serving as Senior Manager Marketing & Merchandising at Fanatics, Sonya has significantly increased sales by 77% year-over-year. Previous roles include Category Merchandise Manager for Women's Intimates at Jockey International, managing a $175M category, and Product Marketing Manager at Herff Jones, overseeing product lifecycle management with a 44% revenue increase. In earlier positions, Sonya excelled in strategic planning and partnership development across multiple retail channels, demonstrating a strong ability to align product assortments and marketing strategies with business goals. Sonya holds a Bachelor of Science in Apparel Merchandising from Indiana University Bloomington.