Savanthi Murthy is a Senior UX Researcher at FanDuel, a position held since November 2021, following her role as an Advanced User Experience Researcher at State Farm from September 2020 to November 2021. Savanthi specializes in customer-facing research, focusing on enhancing user experiences for small business insurance and facilitating customer retention during software modernization processes. Previous experience includes research roles at the Georgia Institute of Technology, Uber, Prism Labs, IdeaGPS, Carnegie Mellon University, and Mercedes-Benz Research and Development India, where Savanthi contributed to various innovative projects, including VR applications and IoT device ecosystems. Savanthi holds a Master's degree in Human-Computer Interaction from Georgia Tech and a Master's degree in Integrated Innovation for Products and Services from Carnegie Mellon University, complemented by a Bachelor's degree in Industrial Engineering and Management from B. M. S. College of Engineering.
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