FANMADE
Michael Gursha is a seasoned entrepreneur and executive with extensive experience in the media and technology sectors. As the co-founder, chairman, and CEO of Point Curve since June 2024, Michael leads a company that operates various consumer Internet brands. Co-founding Rookie Road in 2017, Michael helps manage one of the most popular informational sports websites. Additionally, Michael serves as an advisor for multiple companies, including SQWAD, Asset, FANMADE, and Hedge Pay, focusing on digital sponsorship activation, wellness, and fan engagement. Moreover, Michael contributes as a board member for Sport Oregon and Bettle, and is an investor in Story Ventures and CROSSNET. Michael holds multiple Bachelor's degrees in Communications, Television, Radio, Film, and Management from Syracuse University, complemented by a study abroad experience at Florence University of the Arts.
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FANMADE
FANMADE is pioneering an innovative sector of the entertainment industry that focuses solely on utilizing the fan perspective through audience-specific strategies. By incorporating segmentation marketing we are able to explore the consumers’ behavior, attitudes, and life stage. This insight, combined with our fan perspective, allows us to create and execute effective campaigns that speak to the unique qualities of each audience for artists, brands, and influencers. Through market research and advanced marketing strategies, we are able to qualitatively understand the needs of each client and can curate a personalized solution.