Chang Baek

Chang Baek has a diverse work experience spanning various roles and industries. They started their career as a Branding & Graphic Designer at Hwangso Art Institute in 2009. From 2012 to 2013, they worked as a Design Consultant at New Inc., where they designed wayfinding systems and collateral for various clients. In 2013, they served as a UI & UX Designer at Glimpse., focusing on brand design and web product development.

In 2013, Chang Baek joined PUSH as a Senior UI & UX Designer, leading the design of a fitness wearable ecosystem and developing the company's go-to-market strategy. They then co-founded Koishi Ice Cream in 2018, serving as a Co-Founder & Co-Owner until 2020.

In 2015, Chang Baek joined Huge as a Senior Product Designer, working on projects for clients such as Rogers, Nike, and Telus. They later progressed to roles including Principal Product Design Lead and Associate Experience Director, overseeing design delivery, experience strategy, and managing design teams.

In 2016, Chang Baek co-founded Little Pebbles, an espresso bar and French patisserie. They played a crucial role in designing the business model, strategy, and operation, as well as creating the digital and physical retail experience.

From 2020 to 2021, Chang Baek worked as an Experience Director at Huge, collaborating with organizations to define strategic direction and leading multidisciplinary teams across projects for clients like Google and Porsche. Their most recent position is User Experience Lead at Fantasy, starting in 2021, where they oversee the overall experience and design direction.

Throughout their career, Chang Baek has demonstrated expertise in experience design, service ecosystem development, and strategic planning.

Chang Baek attended OCAD University from 2008 to 2013, where they pursued a Bachelor of Industrial Design. During their time at OCAD University, they also completed a Minor in Graphic Design, which they pursued from 2011 to 2013.