Alex Biddle is a seasoned professional in merchandise planning and analytics, currently serving as a Senior Merchandise Planning & Analytics Manager at FARFETCH since July 2020, with prior roles including Merchandising Planning & Analytics Manager and Senior Merchandising & Planning Analyst. Between July 2013 and June 2020, Alex worked at Burberry, taking on progressive responsibilities from Customer Insight Analyst to Customer Insight Manager, focusing on the analysis of customer behavior and trading performance. Earlier experience includes roles in resourcing administration where Alex provided data-driven insights to improve recruitment processes and enhance stakeholder experiences. Alex holds a Master of Arts in Psychology from The University of Edinburgh and an International Baccalaureate from The Godolphin and Latymer School.
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