Arvy Ao

Arvy Ao is currently serving as the campaign lead in the Media Ops team at FARFETCH, overseeing the delivery of Onsite Display, Sponsored Products, and Paid Social campaigns for a diverse portfolio of over 60 brand partners. Since October 2023, Arvy has successfully managed 190+ Direct IO campaigns in 2024, focusing on revenue growth and campaign optimization. Previously, as a Performance Executive at OMD EMEA from September 2021 to October 2023, Arvy executed media planning and buying strategies across EMEA, LATAM, and APAC for Sony Pictures, contributing to the success of over 15 theatrical releases that generated in excess of $2 billion at the box office. Prior experience includes a role as a Paid Search Specialist at mtc. and a Marketing Specialist at Creative Events Management. Arvy holds a Master's degree in International Marketing with Digital Marketing from Heriot-Watt University and a Bachelor's degree in International Festival and Event Management from Edinburgh Napier University.