Bernardo Abreu is a seasoned professional with extensive experience in product management and marketing, currently serving as a Product Manager at FARFETCH since March 2025 and previously from October 2019 to March 2024 in the same role. As Managing Partner at Basqo and Flowermind, Bernardo leads strategic direction and daily operations while ensuring high-quality product delivery and exceptional customer experiences. A former CVM & Digital Marketing Manager at Vodafone, Bernardo developed customer value management campaigns, enhancing retention and engagement. Past roles include Product Marketing Manager at Sainsbury's and various email marketing positions, showcasing a strong ability to drive customer engagement and improve marketing performance. Bernardo holds a Master's in International Marketing from Hult International Business School and an undergraduate degree in Communication and Media Studies from Universidade Católica Portuguesa.
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