Cátia Costa is a seasoned professional in product management with significant experience in the tech industry, primarily at Farfetch since January 2017. Cátia currently serves as a Senior Product Manager, focusing on enhancing the Loyalty program and successfully leading AB testing initiatives that resulted in substantial order uplifts. Previous roles include Associate Product Manager and Software Test Engineer & Agile Ambassador, where Cátia contributed to launching a new platform service and improving development practices. Prior experience includes serving as a Quality Assurance Analyst at Blip.pt and a Software Quality Assurance Engineer at Critical Software, specializing in automated testing and agile methodologies. Cátia began a career in brand promotion and event hosting from 2011 to 2013, building strong client and vendor relationships. Cátia holds a Master's degree in Biomedical Engineering from the Escola de Engenharia da Universidade do Minho.
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