Nouman Muhammad

Nouman Muhammad is a seasoned analytics professional currently serving as the Senior Customer Analytics Manager at FARFETCH since April 2019. With experience in driving business expansion across various luxury fashion markets, Nouman has successfully implemented growth strategies and optimized business outcomes, contributing to significant increases in both Gross Merchandise Value and profitability. Prior roles include Analytics & Growth Manager and Lead Analyst/Data Scientist at FARFETCH, as well as Lead Analyst/Data Scientist positions at OLX Group and e-TeleQuote Insurance Inc. Nouman's analytical skills have been utilized to develop self-serve dashboards, automate reporting processes, and enhance marketing strategies, resulting in improved customer targeting and reduced churn rates. Holding a Bachelor of Science degree in Economics with a minor in Computer Science from Lahore University of Management Sciences, Nouman combines technical expertise with strategic insight to drive data-informed decision-making.