Sara Vilaça

Sara Vilaça is an experienced product leader with over 15 years in the tech and e-commerce sectors. Currently serving as Head of Product at FARFETCH since June 2018, Sara oversees product experiences related to browsing, consideration, and post-purchase stages, including search functionalities and virtual fitting technologies. Prior roles at FARFETCH include Senior Group Product Manager and Principal Product Manager, focusing on customer support and product information management. Previous experience encompasses strategic roles at SONAE and Blip.pt, where responsibilities included mobile product roadmaps and managing the full product lifecycle for mobile applications. Early career includes a business analyst position at ALERT Life Sciences Computing, specializing in business analysis in clinical software. Educational qualifications include certifications as a Scrum Master and Product Owner, along with a postgraduate degree in Economics and Healthcare Policies.