Siobhan Hume

Siobhan Hume is a seasoned SEO professional with extensive experience in technical SEO and digital marketing. Currently serving as a Senior SEO Specialist at FARFETCH since August 2023, Siobhan previously held the role of Senior Technical SEO Manager at SYZYGY London, where responsibilities included leading technical SEO strategies for enterprise websites and coordinating communications with stakeholders. Siobhan’s background encompasses roles such as Technical SEO Manager and SEO Data Analyst, involving in-depth technical audits and the creation of client-friendly analytics dashboards. Earlier positions include Senior Digital Marketing Analyst and Digital Marketing Analyst at BFO, focusing on account management and paid media campaigns, along with experience as a Digital Content Executive and Online Advertising Executive. Siobhan holds a degree in English and American Literature and Creative Writing from the University of Kent.