Tracy Cheng is a Senior Growth Marketing Specialist at FARFETCH, where responsibilities include overseeing and managing paid media, influencer partnerships, and offline marketing campaigns in the Greater China and APAC regions since April 2020. Tracy has a strong background in marketing, previously working as a Marketing Analyst for Nielsen, focusing on global marketing effectiveness from December 2018 to April 2020. Educational qualifications include a Bachelor of Science in Business Administration and Management from Pepperdine University and a Master's degree in Business Analytics from The George Washington University School of Business.
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