Vanessa Alves

Vanessa Alves is a seasoned professional in product management with extensive experience in MarTech, CRM, and customer segmentation. Currently serving as a Senior Product Manager at FARFETCH since September 2021, Vanessa leads the development of innovative marketing products aimed at enhancing customer engagement and driving conversions. Prior to this role, Vanessa worked at NOS SGPS from October 2018 to August 2021, where responsibilities included managing customer strategies and developing churn prevention campaigns that significantly increased revenue. Earlier career positions include project management in logistics, consultancy in ERP implementation, and marketing analysis, complemented by a strong academic foundation with a Master's degree in Industrial Engineering and Management from Faculdade de Engenharia da Universidade do Porto.