Xiaoye He

Xiaoye Xiaoye serves as the Head of Strategy at FARFETCH since January 2020, overseeing team building, corporate and functional strategy, market intelligence, and business operations. Prior experience includes the role of Director of Commercial at OYO China from July 2019 to January 2020, focusing on commercial strategy and execution. Xiaoye also worked at Shinho Enterprise as Director of Digital Change Management, implementing digital strategies and commercial process redesign from July 2018 to July 2019. Prior to that, Xiaoye held the position of Associate Director of Revenue Management and Commercial Operations at AB InBev from July 2015 to June 2018, emphasizing market intelligence and performance analysis. Academic qualifications include a Master of Science in Supply Chain Management from the University of Maryland and a Bachelor's degree in Economics from Southwestern University of Finance and Economics.