Farida Gupta is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and  hand embroidery. Our aim is to keep these ebbing crafts alive by designing  contemporary wear garments. 

We make use of natural materials and indigenous skills with a good dose of modern aesthetics. Fabric is sourced from core artisans centres of the country. Traditional block prints from Bagru, Indigo & Ajrak prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, Weaves from Bijnor and south of India and contemporary block prints from Sanganer.

Farida Gupta

Sahil Gupta

This department focuses on creating and developing visual and textile designs for various products.

Design Department

This department manages recruitment, employee relations, and workforce development.

Human Resources

This department focuses on managing marketing strategies and optimizing search engine performance.

Marketing Operations

This department manages the planning, execution, and strategy for product merchandising and display.

Merchandising Operations

This department focuses on driving revenue through client acquisition and enhancing brand loyalty.

Sales and Marketing

This department is responsible for designing, coding, and maintaining software applications.

Farida Gupta

Org chart

Teams

Design Department

Human Resources

Marketing Operations

Merchandising Operations

Sales and Marketing

Software Development

Offices