Eduardo Martínez currently serves as RVP Southern Europe, Middle East & Israel at Fastly, focusing on business growth and enhancing digital experiences for customers in these regions since July 2025. Prior to this, Martínez held the position of AVP South West EMEA at UiPath, leading business operations in Iberia, Italy, and Benelux from October 2023 to February 2025. With experience as South Europe Country Leader at Twilio Inc. from February 2021 to May 2023, Martínez specialized in utilizing customer data for personalized experiences across Spain, Italy, and Portugal. Earlier roles include Iberia HCM Country Leader at Oracle and South Europe Managing Director at EasyVista, where extensive responsibilities in sales and business development were managed across multiple countries. Martínez also contributed to the software licensing and professional services sector at Cegid for HR as Business Unit Manager. Educational background includes a Senior Management Program from IE Business School and a degree in Mathematic Sciences from Universidad Complutense de Madrid.
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