Geoff Baker

Geoff Baker is a seasoned professional with extensive experience in customer management, product marketing, and brand development. Currently serving as the Global Head of Customer at Fathom since October 2019, Geoff previously co-founded NovelTea Pty Ltd and acted as Director for Longleaf Tea vodka, an award-winning spirit in Australia. In the fintech sector, Geoff was Partnerships Lead at Intuit, enriching the QuickBooks platform through collaboration with leading companies. Prior experience at Optus included senior roles in product marketing and device management, driving significant growth and revenue. Geoff's earlier career featured roles at Diageo managing luxury spirits and at innocent drinks overseeing core product portfolios. Academic achievements include a Master of Engineering from the University of Oxford and an MBA from AGSM at UNSW Business School.