Fathom
Joel Adam Smith is an accomplished marketing professional with extensive experience in product marketing, digital marketing, and conversion optimization across various industries. Currently serving as Product Marketing Manager and Digital Marketing Manager at Fathom since October 2021, Joel has successfully driven product vision and growth at Barfoot & Thompson as the Product Manager for their website and mobile applications. Previous roles include leading conversion and automation strategies at World Vision New Zealand, providing digital marketing consultancy, and enhancing marketing efforts for companies such as WorkflowMax. Joel holds a Bachelor of Business with a Marketing major and Sales minor from the Queensland University of Technology, complemented by an international business exchange at Pukyong National University.