Colin Hoffman

Colin Hoffman is currently a Strategist, SEO at Fathom. Prior to that, Colin was a Contract Merchandising Copywriter at JOANN Stores from May 2017 to October 2017. There, Colin created and launched SEO rich product copy & content for craft brands such as Cricut, Marvy Uchida, Darice, and Wilton to increase customer engagement and drive website sales. Colin also thoroughly developed merchandise copy for inactive product pages with inventory for JoAnn website; inactive pages accounted for 47% of online sales since May 2017 as a result. Colin built relationships with merchandisers, buyers, and client vendors when developing copy to assure that final content is on brand with client and Jo-Ann’s website standards. Colin willingly took on additional projects and product launching responsibilities during team position vacancy to ensure smooth transition for Craft Merchandising Manager.

Prior to working at JOANN Stores, Colin was a Web Production/Content Contractor at Cleveland Clinic from April 2016 to July 2016. There, Colin was responsible for maintaining and updating the clinic's intranet site as well as creating new digital content. Colin also worked as a Product Curator at Spiceworks from September 2013 to July 2015. In this role, Colin was responsible for managing the company's product data, writing product descriptions, and creating promotional materials. Lastly, Colin was a Marketing and Communications Intern at the Rock and Roll Hall of Fame and Museum from January 2013 to May 2013. There, they assisted with the planning and execution of marketing campaigns, wrote press releases, and managed social media accounts.

Colin Hoffman has a Bachelor's Degree in Marketing from Baldwin Wallace University, a Certificate in Audio Production and Engineering from Lakeland Community College, and an Associate of Arts from Lakeland Community College. Colin also has certifications from Google in Google Analytics (IQ) Certification, BrightEdge in Brightedge Professional Certification, and HubSpot in Inbound Certification.

Colin Hoffman reports to Rob Hosler, Director, SEO. They are on a team with and Larry Engel - Senior Strategist, SEO.