Sheena Foo L.

Executive Assistant To Chief Executive Officer at Fave

Sheena Foo L. has a diverse work experience in various roles and industries. Sheena Foo started their career at Groupon Sdn Bhd as an Executive Assistant, where they maintained professionalism while interacting with other executives and facilitated communication between teams and clients. Sheena Foo also assisted in project management and tracking progress. Sheena Foo then had a marketing internship at Groupon, where they were involved in organizing charity campaigns.

Sheena Foo later joined EcoWorld as part of the Sales and Marketing team before moving on to Helpr, where they were a founding team member. At Helpr, they played a crucial role in the company's development from 2015 to 2020.

Most recently, Sheena worked at Fave, where they held several positions. As the Head of FavePay Malaysia and an Executive Assistant to the founders, they built and structured the FavePay team, implemented operational processes, and spearheaded micro-cities launches for FavePay expansion across Malaysia. Sheena Foo was responsible for the growth of FavePay in each city, planning and executing marketing campaigns and activations. Sheena Foo also served as a Project Manager, overseeing cities launches and offline marketing campaigns for FavePay. Sheena Foo achieved notable milestones during their time at Fave, such as launching FavePay in multiple cities and significantly increasing growth and user numbers.

Sheena Foo L. completed their Pre-University Diploma in the Canadian International Matriculation Programme (CIMP) at Sunway University College from 2008 to 2009. Sheena Foo then pursued a Bachelor's degree in Mass Communication & Media Management at Taylor's University from 2010 to 2013.

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Previous companies

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Peers

Timeline

  • Executive Assistant To Chief Executive Officer

    January, 2020 - present

  • Head of FavePay Malaysia & Executive Assistant to Founders

    January, 2018

  • Project Manager, FavePay & Executive Assistant to Founders

    October, 2017

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