Ajaratu Hamid currently serves as the Head of Creator Partnerships at Favored, a position held since April 2025. Previously, Ajaratu worked at TikTok from June 2023 to April 2025 as Category Manager for Fashion, where responsibilities included managing fashion accounts, leading the Fashion SMB 2024 Livestream Project, and achieving significant sales growth. Prior to TikTok, Ajaratu held the role of Account Manager at Facebook from August 2020 to June 2023, focusing on advertising strategies for clients while leading a team to create scalable content. Ajaratu’s earlier experiences include internships at Facebook and roles within the Haas Undergraduate Black Business Association. Ajaratu holds a Bachelor of Science in Business Administration and Management from the University of California, Berkeley.
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