Hidde Smit has a diverse background in marketing and data analysis, with experience as a CRO Specialist at FBTO since September 2025 and as a PhD candidate and researcher focused on Advertising Effectiveness at Rijksuniversiteit Groningen from February 2020 to February 2025. Prior to these roles, Hidde worked freelance in marketing strategy, photography, and video from January 2014 to January 2020, and completed an internship in business development at RAI Amsterdam from September 2015 to February 2016. Academic achievements include a Bachelor of Arts in Commerce and Marketing from Noordelijke Hogeschool Leeuwarden, a Minor in Experience and Event Management from Hogeschool van Amsterdam, and a Cum Laude MSc in Marketing Intelligence & Marketing Management from Rijksuniversiteit Groningen. Additional qualifications include a B-Senior Sales Professional designation from the Sales Management Association.
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