Kathy Sullivan

Kathy Sullivan is an experienced media professional with a background in healthcare and B2B marketing. Currently serving as Director of Client Advice and Management and Director of POC Partnerships at Initiative since May 2023, Kathy leads planning and buying efforts for Oncology conventions. Prior roles include Associate Media Director at FCBCURE and CMI Media LLC, and Media Director at solved.health, showcasing expertise in healthcare media planning and buying. Kathy has a history of success at iScrap App, Inc. as Sales & Marketing Director, managing recruitment and marketing initiatives, and has previously contributed to major clients at Ogilvy CommonHealth Worldwide and Torre Lazur McCann. Kathy holds a BA in Communications from Rowan University.