FCB/SIX is a first-of-its-kind agency – a creative data marketing agency and technology consultancy. We’re built from the ground up to bring the twin powers of creativity and data together, underpinned by technology, to engineer Individualized Brand Experiences (IBX).

IBX re-center brand focus on each individual customer experience. This enables brands to connect to the individual in relevant and personal ways, driving acquisition, engagement, loyalty and, ultimately, unlocking lifetime value.

Our vision is to create a world in which no two people experience a brand in the same way. We do this by bringing together a unique combination of capabilities and world-class creative talent, dedicated to helping marketers scale strategies, processes, data, technology and creativity to grow brands through customer unification and connectivity.

Advertising

Consulting

Marketing

FCB/SIX

FCB/SIX's headquarters in Toronto, Canada

This department oversees and optimizes operational processes across various business functions.

Operations Management

The Marketing and Production team at FCB/SIX orchestrates the creative and logistical elements necessary to deliver data-driven, personalized marketing campaigns. They collaborate to develop compelling content, oversee integrated production processes, manage brand strategies, and ensure that each customer interaction is uniquely tailored, driving engagement and loyalty. Through their combined expertise in creativity, data, and technology, the team helps brands achieve personalized customer experiences and scalable growth.

Marketing and Production

The Account Management team at FCB/SIX is responsible for building and nurturing client relationships, ensuring the seamless execution and delivery of individualized brand experiences (IBX). This team collaborates closely with both clients and internal teams to align strategies, manage projects, and drive customer engagement, acquisition, loyalty, and lifetime value by leveraging creativity, data, and technology.

Account Management

The Strategy and Planning Team at FCB/SIX develops and implements comprehensive strategies to unify and personalize customer experiences. By leveraging data-driven insights and creative thinking, the team designs tailored marketing plans that enhance customer engagement, drive loyalty, and maximize lifetime value. They work collaboratively to scale processes, integrate technologies, and ensure that each brand interaction is individually meaningful and relevant.

Strategy and Planning Team

The Project Management Team at FCB/SIX is responsible for overseeing the planning, execution, and delivery of individualized brand experience (IBX) projects. They ensure that all initiatives, combining creativity, data, and technology, are completed on time, within scope, and within budget. The team coordinates between various departments, manages resources, and maintains clear communication with stakeholders to drive successful project outcomes that align with client goals and the agency's vision of personalized customer experiences.

Project Management Team

The Development Team at FCB/SIX focuses on bringing personalized brand experiences to life through technology and coding. Comprising Junior and experienced Front-end Developers as well as an Email Developer, the team is responsible for creating engaging, scalable, and data-driven digital assets such as websites, interactive user interfaces, and targeted email campaigns. By leveraging their expertise in front-end technologies, the team ensures that each user interaction is uniquely tailored to enhance customer engagement and drive brand loyalty.

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Other teams

Marketing and Production

Account Management

Strategy and Planning Team

Project Management Team

Development Team