Emma Mulder is a UX Lead at FedEx Express, where they focus on strategic initiatives across multiple product teams in the Online Shipping domain. With a strong background in consumer psychology, Emma has held various roles in UX research, consulting, and digital marketing across multiple countries. They have successfully enhanced UX research practices within organizations and contributed to significant projects in both consultancy and corporate environments. Emma holds a Master of Science in Economic and Consumer Psychology from Leiden University and has previously worked with notable firms such as User Intelligence, Zonnefabriek, and Status Digital.
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