Heather Chappell

Heather Chappell has extensive experience in marketing and digital strategy, holding significant roles in various organizations. Starting as an Art Director at Arabella Magazine and Living Blues Magazine, Heather transitioned to more strategic positions, including Digital Marketing & Analytics Director at Wolters Kluwer, where contributions included creating a Clinician email opt-in program and building a comprehensive data warehouse. Additional roles include Head of Marketing at FlavorCloud Inc., Director of Customer Acquisition at Autocar Trucks, and Head of Demand Generation at Optimizely, achieving notable increases in leads and sales. Currently, Heather serves as Digital Commercialization Manager at FedEx while co-founding ai Content Group, focused on establishing industry thought leaders through niche publications. Heather earned a Bachelor of Arts in Digital Communication and Media from Wake Forest University.