Doug Kaplan

Head of Programmatic at Feedvisor

Doug Kaplan has a wealth of experience in the advertising industry. Doug has been in the field since 2010, starting with Amazon as a Program Manager for 3rd Party Advertising Service Providers and Program Manager for the Amazon Advertising Platform. In 2018, they moved to Samsung Ads as a Business Operations Manager, and in 2019 they joined Walmart Connect as a Campaign Manager for Tech & TeleCo. Currently, Doug is the Head of Programmatic and DSP Advertising Specialist at Feedvisor. In this role, they are the single-threaded owner of all Feedvisor paid client DSP campaigns, including a Fortune 15 company with an advertising budget of ~$2MM/quarter. Doug is responsible for managing the entire DSP advertising campaign funnel, from media planning, asset trafficking, launch activation, optimizations, and reporting. Doug has leveraged various DSP's and tech partners including the Amazon DSP, Basis by Centro, and Sizmek by Amazon.

Doug Kaplan obtained a Bachelor of Science in Marketing from Johnson & Wales University in 2002. Doug has also obtained three certifications since then: Edge Academy Certified: Marketing Foundations from The Trade Desk in April 2020, Amazon DSP Campaigns Certification from Amazon in May 2022, and Google Ads Display Certification from Google in April 2020.

Links

Previous companies

Amazon logo

Timeline

  • Head of Programmatic

    March, 2021 - present

  • DSP Advertising Specialist

    June, 2020

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