Paula Melo currently serves as the VP of Operational Excellence at Feedzai, a position held since April 2025, focusing on stakeholder management and business transformation among various competencies. Prior to this role, Paula was the Head of the Lisbon Centre of Excellence and EMEA Field Ops Mobility Functional Lead at Uber from February 2024 to April 2025, and served as the Senior Head of Platform Operations at FARFETCH between January 2022 and January 2024, where responsibilities included stakeholder management and emerging technologies. Earlier experience includes leading business analytics and customer insights partnerships at Sonae MC from October 2016 to January 2022, and being the Customer & Market Management Director at Worten Portugal from September 2013 to September 2016. Paula holds an Integrated Master's Degree in Economics from Universidade do Porto and a Master's degree in IT Systems & Analytics/Data-Mining from Escola de Engenharia da Universidade do Minho.
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