Michelle Schmid is a Senior Brand and Innovation Manager at FELFEL Schweiz-Suisse, where they have been advancing product and branding strategies since 2024. They co-founded Ghilli in 2023, serving as Creative Director, and have held various roles at FELFEL since 2017, including Senior Content Manager and Communication Designer. Michelle gained experience as a Praktikantin in the Beauty Redaktion at Tamedia in 2018 and previously worked as a Marketing Coordinator at Pure Foods AG from 2016 to 2021. They hold a Bachelor of Arts in Design Management, International from Hochschule Luzern, completed in 2019.
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