FEM operates as a personalized video engagement platform based on neuroscience and psychology. The company launches Prizma, a video engagement platform that offers video discovery and smart syndication powered by a robust content recommendation engine. Prizma makes it possible for any website to create an engaging video experience for its audience,quickly and easily. For publishers that have video content, Prizma improves discovery, recirculation, and offers syndication to quality websites; for those that want more video content, Prizma offers monetized, relevant content from high-quality creators.FEM was founded by Rachel Payne, Dr. Meghana Bhatt, and Natasha Mohanty in late 2012 and is based in San Francisco, California.

FEM Holdings

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