Barbara C.

Barbara C. is an accomplished Digital Communication Coordinator at FEMSA since July 2017, specializing in social media management across platforms such as Facebook, Instagram, LinkedIn, Twitter (X), and Threads. Responsibilities include leading the Brand Champions Ambassador Program, organizing internal social media events, and engaging in copywriting and storytelling, with a keen interest in AI technologies. Barbara's prior experience encompasses roles in internal communication and digital marketing at organizations such as Organización Soriana and Nutrición Profesional Monterrey, where skills in graphic design, media monitoring, and community management were honed. Barbara holds a Bachelor’s Degree in Communication Science from Universidad Autónoma de Nuevo León, where content writing and managing social media were integral to early career development.