Gerardo Mora

Gerardo Mora, GMLE, currently serves as Data Science Jr Manager at FEMSA, leading the establishment of the data science function within the risk intelligence area and driving the digitalization and automation of critical processes, significantly enhancing efficiency. Prior to this role, Gerardo held a position in Data Analytics at Multimedios, where leadership in OOH publicity analytics involved the development of internal sales reporting tools. Gerardo's experience also includes a role as a Risk Analyst at PRESTAMO FELIZ, focusing on risk profile segmentation and the creation of dashboards that improved portfolio quality. Earlier career positions included work as a Real Estate Agent at Blue Arrow Bienes Raices and as an Administrative Auxiliary at SIF CONSULTORES S.C. Gerardo holds a degree in Financial and Actuarial Economics from Universidad Autónoma de Nuevo León, completed in December 2022.