Hector Cerda

Hector Cerda is an experienced digital marketing and e-commerce professional with a robust background in strategy and project management. Since November 2018, Hector has been serving as the Head of Digital Strategy and Customer Engagement at FEMSA. Prior roles include E-Commerce Manager at Forever 21 and Sally Beauty, where Hector focused on sales campaigns, revenue management analysis, and product portfolio definition. Additionally, Hector held various positions at Mary Kay Cosmetics de Mexico, including LATAM Project Leader for e-commerce, overseeing regional projects and resource allocation. Hector's educational credentials include an MBA in Organizational Development from Universidad Regiomontana, a specialization in Digital Marketing from Kellogg Executive Education, and multiple certifications related to project management and e-commerce strategies.