EE

Elena E.

Head of Performance Marketing at femtasy

Elena E. has over seven years of work experience in digital marketing and performance marketing. Elena began their career in 2013 as a Junior Strategic Planner at GRAPE Advertising Agency. Elena then moved on to work as a Junior Media Manager at Deluxe Interactive in 2014, followed by a role as a Media Account Manager at k102 Digital Agency in 2015. In 2016, they became an Acquisition Marketing Manager at Wheely. In 2018, they took on two roles, as a Display Marketing Manager at Omio and a Mobile Marketing Manager at Yandex. Finally, in 2020 they became the Head of Performance Marketing at femtasy. During their time at Omio, they managed a 7-digit budget across different markets and scaled budgets by 5 times without losing efficiency in the performance. At Yandex, they managed paid activities across key marketing channels to improve conversion rates and user acquisition funnel.

Elena E. began their education in 2008 at the British college of Banking and Finance, where they completed a BTEC FIRST DIPLOMA. Elena then continued their studies at the Russian University of Humanities, where they earned a Master's degree in Advertising from 2009 to 2014.

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