James Kent

James Kent is the founder and Executive Creative Director at We are Why Ltd., an independent design consultancy based in London, established in 2003. They have over 21 years of experience as a creative director, strategic lead, and account director for notable clients including the BBC, Channel 4, Barclays, and the British Council. In addition to founding Amy, an intelligence company that focuses on human-centered ideas, James also serves as a strategic advisor at FemTech Lab, helping startups in the health sector. Currently, James is involved in multiple ventures, including 917 Holdings and Kent & Kent.